BIOCOL

Biocol is The Natural Pharma, Established in 1977. But also, a Start-up with 44 years of authority. In other words, Home for Natural Medicine. It’s all about the conceptual story, and how the visual narrative and the high visual approach tell the history. It’s not about a logo. It’s all about the visual message.

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DESIGN PROJECT & VISION

Biocol is The Natural Pharma, Established in 1977. But also, a Start-up with 44 years of authority. In other words, Home for Natural Medicine. It’s all about the conceptual story, and how the visual narrative and the high visual approach tell the history. It’s not about a logo. It’s all about the visual message.

Bicol re-branding is an identity based on a contemporary approach (start-up positioning), modern pharma, and language, but keeping the authority as narrative, and reflecting stabilized pharma codes.
But is also an Umbrella Brand, that embraces a set of sub-brands like ‘Something’, ‘I Feel’, or ‘History of Natural Medicine’ that have their own identity. So Biocol ID will be the connection between them bringing the NATURE & SCIENCE as the clear base.

The Monogram assumes a relevant role in this project, bringing into mind the legacy of the brand, the trust, and the essential element to bind all the sub-brands.

PROJECT INFORMATION