Creative Office directed by SILVIA MATIAS
NON-OFF is a manifestation that creativity transcends the confinements of a conventional workday. NON-OFF rejects the notion that creativity can be switched on and off at will, as inspiration cannot be bound by time.
By defining our own lexicon, NON-OFF is a word with no meaning or conventional definitions. Under the vision of Silvia Matias, it is a crafted language that speaks to the depth of our creativity.
NON-OFF is a recognized style - a manifesto for creators, innovators, and dreamers to join a movement where true inspiration knows no boundaries.
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So then,
What time is it?
Img.01_NON OFF MANIFESTO EXHIBITION LISBON Jul2024
1.
CRAFTING AS INTENTION:
CRAFTING AS INTENTION:
Every stroke, pixel, and syllable bears the weight of intention. Inspired by Silvia Matias's meticulous approach, we believe in the power of purposeful design. Each creation is a conscious decision, a reflection of our commitment to storytelling and meaningful aesthetics, with space for mistakes, and other unpredictable results.
2.
DESIGN AS LANGUAGE:
DESIGN AS LANGUAGE:
NON—OFF is fluent in the language of design. Our manifesto is a universal dialect that transcends barriers. We aim not just to communicate visually but to articulate narratives, provoke emotions, and spark conversations, questioning everything.
3.
CONTEXTUAL SENSITIVITY:
Contextual sensitivity is the understanding and seamless integration of design within our surroundings. It responds to the nuances of culture, time, and space, ensuring that our creations resonate with authenticity.
4.
THE END:
THE END:
There is nothing more important than the outcome. No matter how inspiring and powerful the process is, if the end result doesn’t reflect the intention, it is meaningless. It’s not about a powerful visual design; it’s about conveying a message. Graphic design is not about shapes; it’s about the visual translation of content