Art Modern Center — CAM
Calouste Gulbenkian Foundation

CAM is an art and culture centre with a collection of contemporary and modern art in Lisbon. How should a Modern Art Center communicate with the public today and in the next 5 years?  

#Concept   #Visual Identity   #Paid Pitch


We happy to have been one of 5 agencies worldwide to pitch (paid) for the new identity of CAM Fundação Caloust Gulbenkian. Based on the core elements of the identity (simpler, more recognisable, more iconic). But instead of looking into the past like previous rebrands the focus should now shift to looking to the future.

Client: Calouste Gulbenkian Foundation
Year: 2023