HofNM | HISTORY OF NATURAL MEDICINE
Visual Identity & Brand Guidelines

.

Vision and Strategy

Design and Visual Identity: Unraveling the Eternal Story of Mono-Ingredients

At the heart of this grand tale is humanity's relentless quest for survival and prosperity. In ancient times, our ancestors ventured deep into the embrace of nature, hunting and foraging for plants and herbs that held the key to healing and resilience.

As epochs passed, mankind's relationship with nature transformed.The story of mono-ingredients became intertwined with the narrative of human progress and advancement through science.

The Visual Identity reveals, chapter by chapter, the conceptual history, thought to be very important, with visual codes that create a narrative. These codes are thoroughly tested to make a unique language, serving as a timeline of humanity's history - from the past to the present and future. As we immerse ourselves in this extraordinary journey, Typography takes center stage, paying homage to the very essence of an encyclopedia's codes. A seamless metamorphosis guides us from the nostalgia of traditional fonts to the sleek and modern allure of a san-serif font, mirroring the evolution of human understanding.